Raww

Raw is a U.S.-based direct-to-consumer sportswear brand. The company delivers premium athletic apparel designed for performance, comfort, and style, with a strong focus on digital-first customer experiences.

𝗣𝗿𝗼𝗷𝗲𝗰𝘁 𝗚𝗼𝗮𝗹𝘀
► Redesign the e‑commerce platform with a mobile-first approach to match user shopping behavior
► Optimize layouts and user flows for higher conversion rates (CRO-focused design)
► Implement a clean, modern UI that reflects the brand’s premium positioning in the sportswear market
► Improve product presentation with high-impact visuals and lifestyle imagery
► Enhance navigation, checkout experience, and user trust features for a seamless purchase journey

𝗥𝗲𝘀𝘂𝗹𝘁𝘀
► +27% increase in mobile conversion rates within the first 3 months post-launch
► Reduced cart abandonment through simplified checkout flow and trust‑driven UI patterns
► Enhanced customer experience and engagement across mobile and desktop platforms
► Strengthened brand perception as a premium, performance-driven sportswear company

This project demonstrates how a strategic redesign with CRO optimization and mobile-first thinking can elevate a DTC brand’s digital storefront and drive measurable growth.

Raw shows what’s possible when design meets business goals. Ready to optimize your brand experience?