Serenity.ai

Serenity.ai is a conversational AI designed to support mental well-being — a gentle, thoughtful companion that listens when you're feeling low and reaches out when you're quiet. It’s not a chatbot. It’s emotional infrastructure, built for care.

We were invited to create a full-scale brand identity for Serenity.ai, a mobile app that blends conversational AI and emotional support. The goal was to design a visual and emotional system that feels both calm and intelligent — soft but not naive, digital but deeply human.

𝗪𝗵𝗮𝘁 𝗪𝗲 𝗗𝗲𝗹𝗶𝘃𝗲𝗿𝗲𝗱

► Logo Design — A minimal, radial symbol representing quiet presence and emotional connection, using simple dots in orbit to evoke neural movement, breath, and empathy.
► Brand Identity & Guidelines — Typography, color palette, logo usage rules, tone of voice examples, and brand behavior across channels.
► Marketing assets - from billboard to custom t-shirt mockups
► Social Media Templates — Custom designs for posts, prompts, and quotes, aligned with the app’s messaging: clarity, safety, and encouragement.
► Email Design — Trigger-based templates: check-in emails, daily affirmations, user onboarding, and recovery prompts — all styled to feel intimate and non-intrusive.

The new identity positions Serenity.ai as a trusted emotional companion in a noisy world of over-designed productivity apps. Its voice is quiet. Its design reflects that.

Just like we helped Serenity find its voice and visual identity, we’d love to help your product stand out with clarity and purpose.