KickFlip is a mobile social app for skaters, designed to bring together spots, clips, and local communities in one place. The project started from the need to move beyond traditional, text-heavy social media and create a visual, community-driven platform where skaters can discover new locations, share footage, and plan sessions with their crews in a space that feels native to skate culture.
Services: UX, Audit, Mobile Design, Prototype
Country: USA
Year: 2025
KickFlip: Social app for Skaters
Goals
- Build a social experience that feels native to skate culture: visual, fast, and community‑oriented, not corporate
- Make it easy for users to discover and save skate spots, see real footage from those locations, and plan sessions with friends
- Provide a scalable UI system that supports future features like events, challenges, and brand collaborations
Scope
- UX research & persona definition for core user groups: street skaters, filmers, and skate crews
- Design of end‑to‑end mobile flows: onboarding, spot discovery, feed, clip uploading, profiles, likes/comments, and messaging
- Creation of a visual identity and UI kit tailored to skate culture (bold typography, energetic color accents, motion‑friendly layouts)
Outcomes
Delivered a cohesive mobile experience where skaters can seamlessly move from discovering spots to filming and sharing clips, turning the app into a daily habit
Established a bold, culture‑aligned visual language and UI kit that makes the product instantly recognizable and ready for future feature growth
Successfully translated a niche subculture into a polished, highly engaging mobile ecosystem ready for market launch
The KickFlip project is a perfect example of how we translate a niche subculture into a polished, highly engaging mobile ecosystem. We can do the same for your product, regardless of the audience or complexity.
