- UX research, content audit and mind mapping

- Complete website redesign and restructuring into hub pages

- Directory platform design

- Conversion‑focused copywriting and content structure

- Social media and brand packaging, trust‑oriented visual identity across LinkedIn, Facebook, Instagram

- Comprehensive analysis of the existing store to identify conversion bottlenecks, mobile friction, and storytelling gaps

- Key Rebranding to evoke a premium “country club” aesthetic

- UI/UX Design and an animated AI-generated hero section that breaks away from standard templates

- High-performance Liquid implementation optimized for fast loading speeds, advanced checkout flows, and increased average order value (AOV)

- Defining the brand’s core values, tone of voice, and narrative around Scandinavian nature, seasons, and craftsmanship

- Creating bottle labels, boxes, and secondary packaging that highlight fragrance names, notes, and collections with museum-like clarity

- Establishing look & feel guidelines for web and social media to keep the brand consistent across all touchpoints

- Rebrand the system inspired by Florentine art and heritage

- Analysis of the existing ticketing journey to simplify the complex purchasing and activation process

- Creation of a "digital companion" interface for on-the-go access to digital passes, maps, and real-time booking

- Development of a sales-focused web platform that clearly explains pass benefits and drives bookings

- Brand positioning & narrative around modern apothecary: science‑driven, plant‑inspired, clean formulations

- Packaging system design for multiple product lines (supplements, topicals, wellness kits) with hierarchy for ingredients, dosage and benefits

- Website design for the core brand site and product catalog, including education sections, usage guides and FAQs