Florence City Pass is a digital ecosystem for tourists and locals that centralizes museum tickets, attractions into one seamless experience. The project began with a fragmented visual identity and disconnected touchpoints, separate ticket pages, outdated branding, and an inconsistent mobile experience, so our task was to rebrand the service and redesign both the website and app into a unified, modern city‑pass platform.
Services: Audit, Mobile Design, Landing page, AI Generation
Country: Italy
Year: 2026
Florence Pass: Web and Mobile Rebranding
Goals
- Unify legacy systems into a cohesive web and mobile journey
- Establish a premium, trustworthy visual identity that reflects the cultural significance of Florence
- Simplify digital ticket purchase and scanning
- Provide a mobile-first tool that serves as a reliable guide for tourists navigating the city in real-time
Scope
- Rebrand the system inspired by Florentine art and heritage
- Analysis of the existing ticketing journey to simplify the complex purchasing and activation process
- Creation of a "digital companion" interface for on-the-go access to digital passes, maps, and real-time booking
- Development of a sales-focused web platform that clearly explains pass benefits and drives bookings
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Outcomes
Delivered a high-fidelity mobile app that allows users to store, activate, and scan passes instantly, significantly improving the tourist experience
Restructured the website into a high-conversion sales funnel, resulting in a clearer path to purchase and improved user trust
Established a robust design system that allows the Florence City Pass team to easily update attractions and expand services while maintaining a world-class aesthetic
The Florence City Pass project is a latest example of how we transform fragmented legacy systems into a seamless, high-converting digital ecosystem. We can do the same for your business, regardless of the industry or complexity
