Nantong Sirui Engineering is an industrial machinery manufacturer with a long production history and established product lines. The legacy website contained core credibility assets (certificates, product categories, company profile), but it didn’t clearly explain what the company does, for whom, and how to choose the right machine, which limited conversion on international B2B traffic.
Services: Audit, Redesign
Country: China
Year: 2026
Sirui Engineering: B2B Website for Manufacturing
Goals
- Explain in seconds what the company produces and who it serves (industries, use cases, production needs)
- Strengthen credibility through structured content, certifications, expertise blocks, and consistent branding
- Create repeatable PDP templates so new machines can be added quickly without redesigning from scratch
Scope
- Review of the legacy IA and content to identify conversion blockers (generic messaging, unclear positioning, weak guidance to the right product).
- Rebuilt the site structure around a B2B buying journey: industry/application → machine selection → specs → inquiry
- Shared visual language (typography, layout rules, components) to ensure brand consistency across both websites
Outcomes
Delivered a complete wireframe-to-redesign package that turns a legacy industrial site into a clearer, conversion-oriented experience
Created a scalable machine PDP system that improves decision-making and increases inquiry readiness (RFQ at the point of evaluation)
Unified branding across two industrial companies, improving perceived reliability and consistency for global procurement audiences
This Sirui project shows how we redesign legacy manufacturer websites into modern B2B funnels clear positioning, structured catalog discovery, and machine PDP pages designed to convert traffic into qualified RFQs
