Wooly Project is an e‑commerce concept for a fashion hat brand that blends minimalist streetwear aesthetics with a warm, tactile product story. The project aimed to create an online store where users can effortlessly browse collections, understand fit and materials, and feel the brand’s personality through clean layout, typography, and photography
Services: Web Design, Branding, Logo
Country: UK
Year: 2025
Wooly Project: E-Commerce Website for Hat Shop
Goals
- Position Wooly as a modern, fashion‑forward hat brand with a digital experience that feels as curated as a boutique store
- Use large, clean visuals and typography to highlight materials, details, and fit, reducing hesitation and returns
- Make it simple for customers to find the right hat by style, color, and use case (casual, outdoor, streetwear, etc.).
Scope
- Homepage, collection, and product page design with emphasis on large imagery, clear sizing, and styling suggestions
- Creation of a UI kit & design system (colors, typography, buttons, cards, badges, form elements) tailored to fashion e‑commerce
- Design of editorial blocks for lookbooks, featured collections, and seasonal drops
Outcomes
Delivered a visually strong, minimalistic storefront that puts products and styling front and center, elevating Wooly project from a generic shop to a recognizable fashion brand.
Designed product and collection pages that balance aesthetics with usability clear filters, size info, and storytelling blocks, supporting higher add‑to‑cart intent.
Established a reusable UI system that makes it easy to launch new seasonal collections, lookbooks, and promos while keeping the experience cohesive across the site
We design stores that look editorial and sell like a machine, combining brand feel, UX, and conversion thinking.
