Bor‑Lyte is a Dutch company developing boron‑based energy storage solutions. The project focused on creating a clear, trustworthy website and an investor‑ready presentation that explain a highly technical product in simple terms. The goal was to help the team communicate their technology, market potential, and roadmap to partners, early customers, and investors in a way that feels both scientific and accessible
Services: Web Design, Branding, Presentation
Country: Netherlands
Year: 2025
BOR-LYTE: DTC Chemistry Startup
Goals
- Position the company as a credible, science‑driven cleantech player through a professional, modern website
- Provide the founders with an investor deck that is visually consistent with the website and supports fundraising conversations
- Make it easy for visitors to quickly understand what Bor‑Lyte does, why it’s different, and how to get in touch
Scope
- Defining how to present complex energy‑storage concepts, benefits, and use cases for non‑technical audiences
- Creation of a pitch deck for investors with clear narrative flow, problem, solution, technology, market, traction, roadmap
- Designing charts, schematics, and process graphics that explain how the technology works and why it matters
Outcomes
Delivered a focused, conversion‑oriented website that gives Bor‑Lyte a professional public face, improving first impressions with investors, partners, and media
Structured the content and visuals so that complex technology is explained through simple sections, diagrams, and benefits, reducing cognitive load for non‑experts
Created an investor presentation with a coherent visual language and clear storyline, helping the team pitch their solution with confidence and consistency
The Bor‑Lyte project is a perfect example of how we turn complex technology into a clear, investor‑ready brand and product story. We can do the same for your company, regardless of the domain or technical depth
