This project is a full website redesign for RAWW Gear, a DTC sportswear and performance brand best known for its patented Barehand training gloves. The original site was functional but cluttered, with scattered CTAs, legacy layouts, and inconsistent storytelling around the hero product. Our task was to redesign the web experience around a clear conversion narrative and support it with AI‑generated video content that showcases the gloves in action
Services: UX, Web Design, AI Generation
Country: USA
Year: 2025
RAW: DTC Sportwear Redesign
Goals
- Make it effortless for visitors to move from first impression to “Buy Barehand” in as few clicks as possible, especially on mobile
- Use AI‑generated video to highlight product differentiation (2‑layer tech, grip, no calluses) and increase engagement above the fold
- Clean up navigation and page structure so users clearly understand who RAWW Gear is, why Barehand is unique, and how to purchase
Scope
- UX audit & restructuring of the existing RAWW Gear site: navigation, home page hierarchy and trust messaging
- Redesign the site to spotlight Barehand gloves while supporting apparel and digital products
- AI video generation for hero sections and product storytelling
- Conversion‑focused layouts for home, product detail pages, and landing pages
Outcomes
Delivered a streamlined, product‑centric website that turns RAWW Gear from a busy catalog into a clear, conversion‑driven DTC experience anchored around Barehand gloves
Integrated AI‑generated video assets that bring the performance story to life in the hero and product sections, increasing perceived quality and product understanding
Established a scalable UI system and content structure that makes it easier to launch new campaigns, landers, and collaborations while keeping the brand consistent
The RAWW Gear project is a perfect example of how we combine UX redesign with AI‑powered visuals to create a focused, high‑performing DTC experience. We can do the same for your brand, regardless of product category or complexity
