The Big Tea Bag is a direct‑to‑consumer tea brand built around oversized, 5g whole‑leaf tea bags with real fruit pieces and bold, modern flavors. The brand needed an e‑commerce experience that matched its promise: “Life is too short for bland tea”, with a storefront that feels playful, premium, and conversion‑focused, especially on mobile.
Services: Audit, Redesign, Shopify Development
Country: UK
Year: 2025
The Big Tea Bag: Tea E-commerce Website
Goals
- Increase average order value (AOV) via bundles, samplers and tasteful upsells instead of discounts alone.
- Double down on mobile performance: reduce friction from first scroll to add‑to‑cart, and keep the experience lightweight and fast.
- Make it effortless for new visitors to understand what’s different about the product in seconds.
Scope
- UX audit & store architecture for the existing Shopify setup
- Shopify development using a customizable theme
- Product detail page (PDP) design with clear benefits, ingredients, brewing instructions, and cross‑sell logic
- Mobile optimization for scroll flow, thumb‑reach buttons, cart behavior and speed
Outcomes
Reworked the PDPs and collection layouts to highlight flavor notes, ingredients and bundle options, driving a 15% lift in average order value (AOV) through variety packs and samplers.
Optimized mobile navigation, product cards and cart entry points, resulting in a 2× increase in mobile conversion rate in the first quarter after launch.
Established a flexible Shopify section system that lets the team quickly launch new flavors, limited drops and bundles without breaking design consistency.
The Big Tea Bag project is a prime example of how strategic Shopify redesigns can directly impact the bottom line. Whether you are launching a new D2C brand or optimizing an existing store for higher AOV and mobile conversions, we have the expertise to help you grow.
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