Post-launch support: A Comparison of Top Behavior Tracking Tools

You’ve launched. The MVP is live. The interface works, the flows are functional, and your team finally takes a breath.

But here’s the part many teams miss:The real work starts now.

Modern product teams use a blend of session recordings, heatmaps, in-app surveys, and user interviews to turn guesswork into insights. These tools help answer the questions that metrics alone can’t:

Tool	Main Features	Strengths	Limitations	Price (from)	Integrations
UXtweak	Session recording, interviews, analytics, recruiting, heatmaps, prototype testing	All-in-one: recruiting, conducting, analysis; large user panel	Interface takes time to learn, not all features on basic plan	€92/mo, free plan available	Figma, Slack, GTM
Hotjar	Heatmaps, session recording, surveys, funnels	Simple, visual, affordable	No advanced interviews, no audio	$32/mo, free plan	Zapier, Slack, HubSpot
Mixpanel	Event tracking, funnels, segmentation, A/B testing	Deep analytics, flexible setup	Learning curve, price grows with traffic	$25/mo, free plan	HubSpot, Amplitude, BigQuery
FullStory	Session recording, heatmaps, analytics, error tracking	High-quality recordings, powerful analytics	Custom pricing, support can be slow	Custom	Slack, Jira, GA
Lookback	Video recording, interviews, annotations, collaboration	Simple, live interviews, annotation tools	Lacks advanced analytics, weak recruiting	$25/mo	Google Calendar, Notion
UserTesting	Video interviews, tests, recruiting, templates, analytics	Large panel, flexible scenarios, video analytics	Custom pricing, basic analytics	Custom	Salesforce, Segment, Figma
Maze	Prototypes, surveys, tests, heatmaps	Fast tests, AI analytics, Figma integration	Interviews not standalone	$99/mo	Figma, Adobe XD, Slack
Userlytics	Moderated/unmoderated tests, PIP video, recruiting	Global panel, flexible scenarios, PIP	Price depends on volume, no free plan	$34/mo	Slack, Zoom, MS Teams
Lyssna (UsabilityHub)	5-second, first click, preference tests, surveys, panel	Fast tests, wordcloud, heatmaps	Free plan limited, basic interviews	$75/mo	Figma, Slack
Dscout	Diary studies, video, interviews, recruiting	Deep diary research, video analytics	Expensive, complex interface	$3000/year	Slack, Figma, Zoom
Qualaroo	In-product surveys, sentiment AI, targeting	Flexible triggers, AI analysis, easy setup	Surveys only, no session recording	$19.99/mo	Intercom, HubSpot, Slack
Loop11	Moderated/unmoderated tests, recruiting, analytics	Fast setup, video annotation, heatmaps	Overloaded interface, price	$179/mo	GTM, Jira
User Interviews	Recruiting, CRM, scheduling, reminders	Fast recruiting, filters, integrations	No own testing, only recruiting	$36/session	Zoom, Google Calendar
Ethnio	Recruiting, screening, CRM, payments	Flexible screening, automated payments	Learning curve, recruiting only	$12/mo	Slack, Segment, Zoom

What Comes Next?

✅ Run real user interviews to validate flows

✅ Watch session replays to find friction

✅ Prioritize based on MoSCoW or ICE scoring

✅ Test, refine, test again

Want help choosing tools or setting up your product testing workflow?

Book a free consultation — we’ll help you turn post-launch chaos into clarity.