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From Pretty to Profitable: The Power of CRO Design in 2025
Pretty doesn’t pay the bills - conversions do. Discover how CRO design blends psychology, UX, and data to turn beautiful interfaces into high-performing ones.

Kristi Shamatava
Oct 215 min read


UI/UX Design for iOS, Android, and Cross‑Platform Apps — Key Differences in 2025
Learn the key UI/UX differences between iOS, Android, and cross‑platform apps. A 2025 design guide on navigation, branding, and user expectations.

Alisa Lemaitre
Sep 173 min read


Unicorn Startup Design Guide 2025
Discover how design drives unicorn startup growth in 2025. A guide to Product–Market–Design Fit, scalable UX, and strategic rebranding. Why does design define unicorn startups? See the 2025 analysis on Product–Market–Design Fit, scaling audiences, and design systems for growth.

Alisa Lemaitre
Sep 13 min read


Asking Before Designing: When (and How) to Use User Interviews in the Design Process
Discover when and how to conduct user interviews to enhance your product design process. This article breaks down four key stages from early discovery to post-launch iteration helping designers and teams make informed decisions and build user-centric products.

Alisa Lemaitre
Aug 203 min read


Post-launch support: A Comparison of Top Behavior Tracking Tools
This article dives into a comparison of leading platforms like Hotjar, UXtweak, Maze, and FullStory, breaking down their core capabilities, strengths, and limitations to help you make an informed decision.

Alisa Lemaitre
Aug 152 min read


The Real Work Begins After Launch: A Strategic Guide to Post-Launch Product Testing
Learn how to test your digital product after launch using A/B tests, usability testing, Double Diamond, MoSCoW prioritization, and more. A practical guide to continuous product improvement.

Alisa Lemaitre
Aug 113 min read


How to Brief Better: What Designers Actually Need to Deliver Great Work — Faster
Why a strong design brief is the key to better, faster results, and outlines the essential questions every team should answer before starting a project. Learn how sharing user insights, brand direction, technical details, and future plans leads to more effective, impactful design.

Alisa Lemaitre
Aug 83 min read


AI Tools for Designers: What Works, What Doesn’t (Yet)
Discover how to use AI tools for design without losing your creative edge. From UX research to branding, layout generation to conversion, here are AI tools that can enhance your workflow.

Alisa Lemaitre
Jul 284 min read


The Art of Reintroduction: A Practical Guide to Corporate Website Redesign and Brand Refresh
Learn how to successfully redesign your corporate website and refresh your brand identity with a future-proof strategy. Expert tips, real examples, and key pitfalls to avoid.

Alisa Lemaitre
Jul 224 min read
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