- Review of the legacy IA and content to identify conversion blockers (generic messaging, unclear positioning, weak guidance to the right product).

- Rebuilt the site structure around a B2B buying journey: industry/application → machine selection → specs → inquiry

- Shared visual language (typography, layout rules, components) to ensure brand consistency across both websites

- UX audit & heuristic review of the legacy store: navigation, filters, product pages, search behavior, and checkout entry points

- Restructuring of information architecture around car models, part categories, and use cases

- UI redesign of homepage, category pages, product listing pages (PLPs), and product detail pages (PDPs) with a modern, trust‑oriented look

- Brand positioning & narrative around modern apothecary: science‑driven, plant‑inspired, clean formulations

- Packaging system design for multiple product lines (supplements, topicals, wellness kits) with hierarchy for ingredients, dosage and benefits

- Website design for the core brand site and product catalog, including education sections, usage guides and FAQs

- Homepage, collection, and product page design with emphasis on large imagery, clear sizing, and styling suggestions

- Creation of a UI kit & design system (colors, typography, buttons, cards, badges, form elements) tailored to fashion e‑commerce

- Design of editorial blocks for lookbooks, featured collections, and seasonal drops

- Defining how to present complex energy‑storage concepts, benefits, and use cases for non‑technical audiences

- Creation of a pitch deck for investors with clear narrative flow, problem, solution, technology, market, traction, roadmap

- Designing charts, schematics, and process graphics that explain how the technology works and why it matters